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This domain had the following in the homepage, "High Voltage, Discrete, Class A, Modular, fully configurable, Analogue Console." Our analyzers observed that the web site stated " Welcome to the new home of the Ark console." The Website also stated " The original Ark console was designed and built by Malcolm Toft. Last year, Malcolm decided to retire from pro audio manufacturing, and is no longer designing or building professional audio products. As a result, the original Ark is no longer available. While the original Ark was a good concept, there was definitely a lot of room for improvement." The website's header had ark console as the most important keyword. It was followed by ark 8, interphase audio, and ocean audio which isn't as ranked as highly as ark console. The next words the site uses is oceanaudio. malcolm toft was also included and will not be understood by search parsers.